Bestseller Book Marketing Copy Blog
Does Book Marketing Copy Have to Be Clever?
How "catchy" does your messaging need to be? Like all of us, the authors for whom I write book marketing copy have spent their lives being bombarded by zippy and clever Madison-Avenue-style advertising campaigns. This has given many of them the impression that their...
How to Use Bonuses to Sell More Books
Bonus ideas that make your books too enticing to pass up! In last week’s post, I detailed a book promotion strategy for offering free bonuses to readers as a means of motivating them to buy your book. I write book marketing copy for a lot of authors who are eager to...
How to Write Special Offer Marketing Messages
Increase sales by offering special bonuses for a limited time When I write core marketing messages for authors, I am always asked if I know any book marketing strategies that can be used to increase sales. This week’s post is about one of the strategies I always share...
How to Get Perfect Testimonial Quotes
Nearly every author and coach for whom I write marketing copy wants to know the secret to getting strong testimonial quotes from market influencers for their books and programs. My answer usually surprises them. “Write your own endorsements and get influential people...
How to Write Memorable Taglines
Here is a request I receive frequently when I write marketing copy for authors and coaches: "Hey Casey, write me a really catchy tagline for my online product." Or, "Hey Casey, I need you to whip up a really catchy tagline for my book." My response to this request is...