Core Message Platform™ Blog
Does Your Marketing Copy Pass the B.S. Test?
I’m always amazed when I walk my black Lab Ranger because his sense of smell is so amazing. He doesn’t go more than 20 feet without finding something completely new and interesting to sniff out. As authors and coaches your sense of smell isn’t nearly as powerful as a...
Establish and Stick with YOUR Marketing Voice
In my last two posts, I discussed what you can do as an author to make writing "sales copy" for your book feel less like a sales pitch and more like a chat between two good friends. First, I covered how your marketing copy should feel like a conversation between you...
How to Grease Your Marketing Copy’s Wheels
In my last post, I spoke about how persuasive sales copy can read like a simple conversation between authors and potential book buyers. This week I want to follow up by talking to you about the "it" factor that can make conversational sales copy even more effective...
How to Make “Sales Copy” a Simple Conversation
I hope you and your family are doing well during this COVID-19 situation. Each day I see little signs of things slowly returning to "normal." With any luck, you’re seeing similar momentum building where you live too. This week I want to talk to you about writing...
Marketing Copy: Teasing vs Giving Over-the-Top Value
I hope you and your loved ones are staying safe and sound during this COVID-19 crisis. If you’re like me, you’re getting used to it (for better or worse), and you’re using the time to get a lot of stuff done. As an author/online entrepreneur, it certainly is a good...
We Have a Big Choice to Make Together
The COVID-19 situation crisis rolls on, so I want to start by sending you a lot of positive energy. I sincerely hope you and your family are doing well. I believe a lot of good will eventually emerge from this situation if that’s what you choose to focus on. You and I...
The Perfect Voice for Everything You’re Writing
Before I begin I want to say that I hope you and your family are doing well and staying safe and sound. This COVID-19 situation is a challenge for all of us, but I know we’ll get through it and come out the other side of this with greater clarity about our purpose in...
How to Write Enticing P.S. Lines that Grab Your Readers
This week’s book marketing copy quick tip goes back to when you and your friends were little kids who passed "secret notes" back and forth during math class. Remember how much fun it was and how important it seemed. Well, it was important because you were learning how...
How to Leverage Mental Triggers in Your Marketing Copy (Part 3)
Stimulate positive emotional reactions in your prospect’s mind In my last two posts, I explained why blending mental triggers into your book marketing copy is a simple strategy every author can use to improve their promotional campaign. The main point I stressed is...
Blending Mental Triggers into Your Marketing Copy (Part 2)
Illicit positive emotional reactions in your prospect’s mind In my last post, I introduced you to the technique of blending mental triggers into your book marketing copy. I stressed that using mental triggers gives you the ability to create positive emotional...
How to Build Mental Triggers into Your Marketing Copy
Part 1 – Create positive emotional reactions in your prospect’s mind As we roll into February, I want to focus on a dynamic copywriting technique for authors that can really set your book marketing copy apart from the crowd. So this week I’m going to start a...
Great Marketing Copy Must Focus on a Transformation
Take people from where they are to where they want to be Authors who follow my know that I always emphasize the importance of writing benefit-driven book marketing copy for this simple reason: People aren’t interested in what your book is about, they’re interested in...