Core Message Platform™ Blog
Awesome Taglines Made Simple
It’s always an advantage to have a nice benefit-driven tagline that people automatically link to your business or information product. Sub-titles for books are basically taglines, so the tips I’m about to bust out apply equally to authors too. When you develop...
Inspiration: Be Persistent Every Day Through the Rule of 5
There is no doubt in my mind that three big keys to success are setting your intentions; believing you deserve success; and taking a lot of inspired actions. Even with this passion fueling you, it can sometimes be hard to feel this way every day. However, if you can...
Forget Fluff. Today Your Marketing Content Must Be Authentic.
The days of using hype and fluff in your marketing content are dead. Forever. It’s natural to want to add a little sizzle and hype to your content, especially when you truly believe in the product or service about which you’re writing. This is understandable because...
How to Fuel Your Inspired Actions
I am a big believer in always reaching for better feeling thoughts. My reason is simple. Positive thoughts fuel your intuition, or inner voice, or gut instinct—whatever you choose to call it. Don’t believe you have a powerful inner voice? Well, you do. How many times...
Inspiration: Focus Your Thoughts on What You Want
If you listen closely to spiritual leaders (think Wayne Dyer) or self-help gurus (think Tony Robbins) they all have different ways of making this simple point: What you focus on in life expands in your life. As a big mindset marketing enthusiast, this point really...
How to Craft Attention-getting Special Offer Lines
Special offers are the heart and soul of every sales landing page or letter you create for your books, information products or other services. After you tell prospects about your product and its features and benefits, you have to make your offer. Here is a very...
How to Plan Your Content for Blogs and Social Media
If you’re an author, speaker or coach you have to be engaged in social media and you definitely should have a blog. Blogging regularly drives web site traffic because it tells Google “you’re in it to win it” and that you stay updated as an industry expert. Daily...
Always Tell Your Prospects What to Do Next!
Today there is a multitude of channels through which you can engage with your prospects. Whether you’re an author, coach, service provider or product manager—the digital means by which you can communicate with your “crowd” are increasing every day. Failing to tell...
Tout Your Benefits with Action Bullet Points
Marketing copy that’s intended to motivate prospects should be written in a concise style and formatted so it looks inviting to the eye. Open space around your copy makes your sales content look fast and easy read—which greatly increases the chances prospects will...
Bolster Your Marketing Content with Belief Builders
When you’re writing a lead-generating brochure or sales page for your product or book, a great way to open is to show your understanding of the challenges your prospects face, or the need they demand to have met. If you can support this with a statement about how...
Don’t Be Afraid to Use the Fear Factor
People worry a lot. They fear being left behind, not being up to date and they fear not having the latest tools they need to compete. The fact is, human fear takes many forms and it’s perfectly fine to leverage this as a content strategy. So don’t shy away from it. ...
Engage Your Crowd with Thought-provoking Questions
I absolutely love great questions. Asking the right questions can instantly put you in a dynamic state of mind. In fact, I have a list of them I look at every morning to get me fired up and ready to go. Here are a few to give you an idea of what I mean: What will be...