Core Message Platform™ Blog
It’s Ok. Be a Bad Boy and Break Some Writing Rules.
I’ve always enjoyed writing my marketing content in a witty, conversational tone. It’s just my style and I think it makes my writing more engaging and down to earth. Writing in a conversational tone means that from time to time I use sentence fragments, split...
Headlines: The Most Valuable Real Estate in Sales Writing
It’s a simple fact. If there is one single thing you can do to improve the quality of your existing marketing materials—it would be to write better headlines. Make no doubt about it. Headlines are the most valuable real estate in sales writing. Because if your...
5 Steps to Collecting Killer Testimonials
When it comes to selling a book or a product, testimonials from respected industry experts are pure gold for your marketing campaign. Here are five simple steps you can follow to keep testimonials flowing into your business like a river. STEP 1 Always keep your eye...
Focus Your Sales Copy on the “Big Takeaways”
Before I write promotional content for a book or information product, I always conduct an interview with the author/speaker/coach who has written the book or created the product. They are always very excited to tell me what their book/product is about. However, I...
My Web Site Headline Writing Secret You Must Know!
When I was a kid there were word games where you could read a simple letter—and if you circled every fifth word you would get a secret message of some kind. It was neat. So neat in fact that I developed a similar strategy that works wonders on your web site sales...
Web Site Content Writing Mistakes You Must AVOID
Every so often I take on projects where an author/speaker/coach or other solopreneur will request that I review the copywriting on his or her web site. When I review sites I tend to find similar content writing mistakes that are common to many of them. Here are three...
Inspiration: Ask Questions That Get You Pumped!
When something bad has happened to you in your life, have you ever found yourself saying: “Why does this kind of stuff always happen to me?” We’ve all done this. But when you ask this type of question, what frame of mind does it put you in? Well, it puts you in a...
Inspiration: How Rejection Paves the Way to Success
When I was in my 20's I had a friend who was rather plain and average looking. Yet he was always getting dates with attractive women who were very nice people. I asked him what his secret was and he said: “It’s simple. I only ask attractive, nice women for dates. And...
Come From the Heart on Your ‘About’ Page
If you’re an author/speaker/coach or solopreneur, the About page of your web site is critical. It’s the ideal place to really let your passion come off the page so your target audience will grow to 1) like you; 2) relate to you; 3) trust you; 4) buy from you. To...
Talking B2B Medical Copywriting with Ed Gandia
After 21 years of creating dynamic medical marketing materials as a B2B copywriter, I really enjoy sharing my knowledge with young copywriters who are trying to build their own career. Last week I was able to do this with thousands of listeners when I was a guest on...
How Great Pizza Leads to Great Marketing Content
This is an important inside secret I like to bounce back to from time to time because it’s really simple and powerful. If you’re an author, speaker, coach or marketing pro—you need to generate a lot of marketing content to keep your message in front of your crowd....
Inspiration: Feel as if You Have Already Achieved Success
Are confident people confident because they have succeeded? Or, do people become successful because they are already confident? The easiest way to put yourself in a positive frame of mind each day is to feel and act as if you have already achieved your goals. This may...