Core Message Platform™ Blog
Go Ahead and Get Emotional with Your Sales Copy
There’s no doubt about it. The quickest way to engage and motivate your prospects is to grab them on an emotional level. Most products have emotional benefits that are often overlooked in marketing campaigns, especially when it comes to products that are technical in...
Speaking at this Year’s AWAI B2B Copywriting Intensive Was Awesome!
It was a great honor and privilege to be a featured speaker at the recently completed AWAI (American Artists & Writers, Inc.) B2B Copywriting Intensive, which was held June 1-4 at the Royal Palms Resort & Spa in Phoenix, Arizona. All the attendees were pumped...
Let Your Prospects In On a Secret
It’s a total, absolute universal truth. People love being in on secrets. We all want to be in the know and we all want to feel like “insiders.” Your prospects are no different. Utilize this universal human truth, and you stand a great chance of getting prospects more...
The Secret Weapon to Creating Killer Book Marketing Materials
Selling books is all about spreading the word. And to spread the word you need a series of dynamic digital and traditional marketing materials that have a persistent and consistent voice and message (repetition builds reputation!). But you don’t want to write your...
Ask for Sales Writing Success and Expect to Receive It!
There’s no doubt about it. Developing great sales writing skills is essential to your marketing success. However, equally essential is your mindset. To put together winning marketing campaigns you must have a strong belief you will succeed. And it really helps if you...
Use P.S. Lines for the Real Juicy Stuff
Nearly every successful piece of sales writing is built around a special offer. The most effective special offers are those that have built-in time limits. The reasoning is simple. Setting a time limit on your offer motivates prospects to act sooner, rather than...
Another Great Author U Extravaganza
One of the best investments I have made over the past two years was becoming a member of Author U, a really great organization ran by the amazing Judith Briles—a nationally-respected self-publishing superstar who I am proud to call a friend. For the second straight...
Master the Art of the Value Demonstration
Ok, so you’ve written a killer sales letter or landing page and now you’re looking for a copywriting technique that will really help you close the deal. To persuade your prospects to buy you’ve added a strong call to action that includes a limited-time special offer....
Big Fan of, “The Miracle Morning”
One of my favorite books is, The Miracle Morning, by keynote speaker and Hall of Fame business achiever, Hal Elrod. For years I had been a notorious night owl, but had slowly become frustrated with my level of productivity. The reason for my decreased output was...
Proud to be a Speaker at this Year’s AWAI B2B Copywriting Intensive
Twenty-three years ago I came to what may have been the premature conclusion that I wasn’t going to hit it big as a screenwriter in Hollywood. I had several close calls, but I just didn’t hit the screenwriting lottery. One day I began reading my junk mail and thought,...
Should Sales Copy Be Long or Short?
The question is as old as the craft of sales writing. Should your copy be long and detailed or short and sweet? Some people swear the days of long sales copy have died and gone away because they believe nobody reads anymore (which would explain why Amazon sells so...
Ask For Big Things and Expect to Receive Them
As a small child you intuitively had big dreams. You didn’t dream about growing up to be a local city council member. You dreamed about being president of the United States. You didn’t dream about being a good player on your local softball team. You dreamed about...