Healthcare / Medical Copywriting
Partner with a Medical Copywriting Expert to Create
Your Core Marketing Messages
I’ve written the marketing copy for a few dozen books that have become Amazon bestsellers. However, I also have 20+ years of experience writing promotional copy for medical and healthcare professionals.
So, if you’re a healthcare entrepreneur who is also an author and/or consultant, I have a unique combination of skills that may really benefit you!
Find Out More About My Unique Combination of Skills!
Tap Into More Than 20 Years of Healthcare Experience
The wide range of specialties for which I’ve written healthcare marketing copy include: Plastic surgery, urology, pain management, oncology, nutrition and wellness, and more!
I know how to write within FDA and regulatory guidelines, and I know all marketing claims must be substantiated with clinical evidence.
I can also help you solve the problems that come with the need to write compelling marketing copy when you “can’t say much” about your healthcare product or service.
Core Marketing Message Development
Through my 20+ years of healthcare copywriting expertise, I can help you generate more revenue by writing a master messaging document for you that I call a Core Message Platform™.
A Core Message Platform™ is a comprehensive document (usually 15 to 20 pages) that includes marketing copy for a collection of promotional materials for your programs and services.
No two Core Message Platforms are organized the same. But the ones I’ve written for healthcare entrepreneurs typically include:
- Tagline creation
- Unique selling proposition statement
- Emotional selling proposition statement
- Explanation of how your service works
- Social media posts
- Website sales page
- Website home page
- Website About page
- Website services pages
- Marketing messages intended to overcome potential objections
(I can scale the scope of your Platform to meet your specific needs)
Picture marketing copy for all these promotional materials bundled into 15- to 20-page document, and you have a Core Message Platform™ for your healthcare program or service!
Having a Core Message Platform™ assures you’ll have strong, consistent messaging across all your marketing channels. This is crucial because …
Repetition of Your Message Builds the Reputation of Your Brand!
“I’d highly recommend Casey Demchak. Over the years he’s crafted many successful marketing messages for my brochures, web pages, direct mail packages and digital content. The result has been increased sales and greater brand recognition for all my products.”Sara Allison-DeRousse
P.S. Are you a healthcare entrepreneur who has written a book? I can help you. Check out my book marketing copy for authors page.