Connect With Casey
Core Message Audit™ service
I’ll Show You Exactly How to Give
Your Brand a Core Message Makeover!
Message development is the most important aspect of building your brand. It’s what makes a lasting impact on your target market and persuades them to move from being prospects to customers.
If your current marketing messages are not motivating your prospects into action, the problem may not be your book, product, or service.
The problem could be your message, or how you’re presenting it.
But you may not know where you’re going wrong, or how to fix things.
Your Solution is My Core Message Audit™ Service
I’ll be honest. I would prefer to create a comprehensive messaging package for your book or product through my Core Message Platform™ service. That’s how I can provide you the greatest value.
However, if you’re the do-it-yourself type, you may prefer to “fix” your own sales writing. I can help you do this with my Core Message Audit™ service.
What I Do
I will review your current marketing materials, such as …
- Website copy
- Amazon descriptions
- Media kit materials
- Videos and video scripts
- E-blasts and landing pages
- And whatever else you have!
I’ll then compile a list my observations (the good, the bad, and the ugly) along with an in-depth set of recommendations that detail how to make your marketing copy more compelling and persuasive.
What I Deliver
You’ll receive a custom eight- to 10-page document loaded with specific suggestions for making your marketing content engaging, dynamic and enticing. Your recommendations will include detailed examples that show you how to …
- Improve your headlines – Headlines are by far the most valuable real estate in sales writing. I’ll make sure you know exactly how to leverage this all-important acreage.
- Make your copy more concise and customer-focused – To gain the respect of your prospects, your copy has to focus more on them, and less on you and your company.
- Craft compelling copy that is inviting to the eye – If your copy doesn’t LOOK simple and easy to read, no one will read it. So the way you “present” your sales content means everything.
- Tell stories that capture and hold your prospects’ interest – Nothing grabs readers like good storytelling. I’ll show you how to use this powerful tool to energize your messaging.
- Develop sharp, attention-getting bullet points – Bulleted benefit and value statements that read like a short series of powerful punches pack a lot of heat. You have to master this art.
- Compel prospects to move through a buying process – I’ll share timeless and proven templates for guiding prospects step-by-step through a motivating sales sequence.
- Create call-to-action lines that are confident and get people to act – Prospects are waiting for you to tell them what to do next. Do you know fully how to take advantage of this?
- Build persuasive value demonstrations – I’ll detail secrets to writing copy that get prospects to focus on the value and quality you provide. Instead of the price you charge.
- And much more!
PLUS, your package includes an hour phone, Skype, or Zoom meeting during which we can discuss in detail the recommendations I make in your Core Message Audit™.
Your package price is $1,750. Again, this includes eight to 10 pages of specific messaging recommendations, and a one-hour consultation meeting via phone, Skype, or Zoom.