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Core Message Audit™ service

We’ll Show You Exactly How to Give Your Brand a Message Platform Makeover!

Message development is the most important aspect of building a brand. It’s what makes a lasting impact on your target market. It’s what persuades them to move from being prospects to clients and customers.

If your current marketing messages are not motivating your prospects into action, the problem may not be your product or service.

The problem could be your message. Or how you’re presenting it.
But you may not know where you’re going wrong, or how to fix things.

Your solution is our Core Message Audit™ service

I’ll be honest. My team and I would prefer to create a comprehensive messaging package for your product or service through our Core Message Platform™ service. That’s how we can really leverage our expertise to provide you the greatest value.

But, if you’re the do-it-yourself type, you may prefer to “fix” your own sales writing. That’s understandable. And we can still help you. With our Core Message Audit™ service.

What We Do

My team and I will review your current marketing content. We’ll perform a content audit of materials such as …

  • Website copy
  • Brochures
  • Sales letters
  • Videos and video scripts
  • E-blasts and landing pages
  • And whatever else you have!

We’ll then compile a list of observations (the good, the bad, and the ugly) along with an in-depth set of recommendations that detail how to make your sales copy more compelling and persuasive.

What We Deliver

You’ll receive a custom eight- to 10-page content audit document loaded with specific suggestions for making your marketing content engaging, dynamic and enticing. Your recommendations will include detailed examples that show you how to …

  • Improve your headlines – Headlines are by far the most valuable real estate in sales writing. We’ll make sure you know exactly how to leverage this all-important acreage.
  • Make your copy more concise and customer-focused – To gain the respect of your prospects, your copy has to focus more on them, and less on your company.
  • Craft compelling copy that is inviting to the eye – If your copy doesn’t LOOK simple and easy to read, no one will read it. So the way you “present” your sales content means everything.
  • Tell stories that capture and hold your prospects’ interest – Nothing grabs readers like good storytelling. We’ll show you how to use this powerful tool to energize your product messaging.
  • Develop sharp, attention-getting bullet points – Bulleted benefit and value statements that read like a short series of powerful punches pack a lot of heat. You have to master this art.
  • Compel prospects to move through a buying process – We’ll share timeless and proven formulas for guiding prospects step-by-step through a motivating selling sequence.
  • Create call-to-action lines that are confident, assertive, and get people to act – Prospects are waiting for you to tell them what to do next. Do you know fully how to take advantage of this?
  • Build persuasive value demonstrations – We’ll detail secrets to writing copy that get prospects to focus on the value and quality you provide. Instead of the price you charge.
  • And much more!

PLUS, we’ll include a set of articles (I’ve written over 200 hundred of them) on how to write strong sales messages that apply specifically to the recommendations we make in your Core Message Audit™.

P.S. One Final Thing …

… If you review your Core Message Audit™ and decide you’d like us to write a comprehensive Core Message Platform™ for you – I’d be happy to apply 15% of the $2,900 investment you’ve made in your Core Message Audit™ toward your comprehensive Core Message Platform™.

Schedule Your FREE Consultation Today!

Strong, compelling marketing messages mean everything to your business success.

To learn more about how our Core Message Audit™ can rejuvenate your brand and breathe new life into your marketing, contact me today to set up a FREE 30-minute phone or Skype consultation.

Or, call me directly at 303.697.4793

Schedule Your Free Consultation

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