How to Write Bestseller Marketing Copy for Your Nonfiction Book

How to Write Bestseller Marketing Copy for Your Nonfiction Book

Discover how simple it can be to…


Follow step-by-step formulas and templates used by bestselling authors


Develop engaging headlines that instantly grab the attention of readers


Craft persuasive marketing copy that motivates people to buy your book

 Increase your book sales significantly with enticing book marketing copy. Acclaimed copywriter Casey Demchak will show you how to write it.

This program is like having Casey beside you as you write!

24/7 On-Demand Access

“Casey Demchak is world-class copywriter who has helped numerous Hasmark authors achieve international bestseller status with his persuasive sales writing expertise. If you’re an author, speaker, or a coach with a book or information product to market – you should contact Casey right now!”

Judy O'Beirn
Hasmark Publishing

Dear Author,

There’s no getting around it. Your marketing copy has an enormous impact on book sales.

In fact, writing strong marketing copy could be exactly what you need to cross the bestseller threshold and create a monthly revenue stream with your book!

Sound exciting? Sure it does. But how the heck do you write compelling book marketing copy that motivates readers to buy your book NOW instead of later …or never. 

Casey Demchak is an award-winning copywriter and a recognized expert at writing high-performance marketing materials for dozens of authors who have reached Amazon bestseller and even international bestseller status.

He’s achieved this by ignoring outdated “hype and fluff” sales writing tricks that just don’t work anymore. Instead, he employs authentic conversational copywriting techniques that use benefit-driven statements, emotion, and storytelling to compel readers to buy books.

Let Me Walk You Through PROVEN Formulas!

You don't have to guess your way through writing your book promotion copy and hope you get it right.

That’s because in just a couple clicks you can gain access to proven formulas, templates, and strategies that have been used to create dynamic marketing materials for numerous bestselling nonfiction books.

In this online class, Bestseller Marketing Copy for Nonfiction Books, I use video instruction, proven strategies, and numerous examples to show you step-by-step how to …


Draw from tested templates to write marketing copy that grab and engage book buyers


Hook potential readers instantly with a magnetic opening to your body copy


Detail your book’s primary benefits using sharp, benefit-driven statements


Craft powerful, punchy closing lines that leave potential buyers wanting more


Leverage and place endorsement quotes in your marketing copy for maximum impact


Write conversational author bio copy that builds and celebrates your credibility

You can do this. It's easier than you think!

24/7 On-Demand Access

“Casey-WOW!! This sales page for my book is absolutely incredible! If this does not get someone to purchase my book, then I do not know what will. Thank you so much. You are EXCELLENT at your profession!!!”

Robert Bloch
Best Selling Author, My Warren Buffett Bible

It’s Like Having Me Right Beside You as You Write!

Bestseller Marketing Copy for Nonfiction Books is as close as you can get to having me sit right beside you as you write your marketing materials.

My step-by-step video instruction is straightforward and down to earth.

I also inject plenty of humor and inspiration to keep things light and fun.

Plus, I don’t bog you down in marketing theories or heavy-duty copywriting jargon.

I just show you exactly what you need to know to write exceptional promotional copy for your nonfiction book.

No Outdated Hype and Fluff Techniques

What you will not learn through Bestseller Marketing Copy for Nonfiction Books is old-school Madison Avenue hype and sizzle writing.

Your audience is tired of this approach. And besides, it just doesn’t work when you’re selling nonfiction books.

Instead, I show you what DOES work by sharing examples of marketing copy I’ve written for several bestselling nonfiction books.

You’ll find out how to write persuasive marketing copy that sounds like
you’re having an everyday conversation with potential readers.

“Casey, I am so pleased with your sales copy I could almost shed some tears!! This is wonderful and you nailed it. THANK YOU!”

Builder Boost
Kim Guley
Builder Boost

Your Book Marketing Copy Will Be Written by the End of the Program

This isn't one of those long-winded courses where you must learn a bunch of techniques before you actually accomplish anything.

I understand you just want to get your book marketing copy done — and done right!

That's why this online class is designed so you can write your copy as you move through each module.

Module 1: Website Sales Page Copy

Develop benefit-driven copy that moves readers through a sequence of steps that captures their attention and motivates them to buy your book NOW.

Module 2: Back Cover Copy

Craft compelling at-a-glance friendly marketing messages that entice readers and drive them inside your book to learn more.

Module 3: Amazon Description Copy

Discover how to create an Amazon description with an engaging headline and a dynamic message that emphasizes the big takeaways readers will pull from your book.

Module 4: Promotional Eblasts

Gain the skills you need to write attention-getting subject lines and conversational “swipe file” copy your colleagues can use to send out promotional eblasts about your book to their followers.

Module 5: Author Bio/About Copy

Find out how to write authentic first-person bio copy that tells your story and connects you on an emotional level with your fans and new readers.

At the end of each module, I’ll prompt you to write a section of your book marketing copy based on what I just taught you. By the end of the course your book marketing copy should be finished.

Most importantly, you’ll have marketing copy written in a style that boosts your book sales!

And to make it even easier for you...

You’ll also receive handy tip sheets, templates, and checklists that summarize the formulas and techniques you’ll be learning.

24/7 On-Demand Access

“The Core Message Platform Casey developed for my book, Journaling Power, played a HUGE role in it becoming an international bestseller. If you need moving, persuasive sales messages written for your books and information products, Casey Demchak should be the first name you think of! #WriteON!”

Mari L. McCarthy

Here's How It Works!

Bestseller Marketing Copy for Nonfiction Books is an online class comprised of five primary video modules.

Each module includes a series of short, easy-to-follow videos you can watch conveniently during a work break or at lunch. You can:


Access the modules anytime, 24/7.


View the modules on any device: desktop, laptop or mobile.


Stop a video anytime. (It will start again where you left off)


Download the PDF handouts, tips sheets, slides and other resources.

The five modules show you step-by-step how to write these core marketing pieces for your nonfiction book:

1. Website sales page

2. Back cover copy

3. Amazon description

4. Promotional eblasts

5. Author bio/about copy

During each video you’ll see me on screen talking directly to you as I guide you through proven marketing copy strategies and formulas.

I use slides, clear instruction, plenty of real-world examples, and some humor and inspiration! You'll definitely have some fun while you get your book marketing copy written.

Receive over $900 in FREE BONUSES!

When you invest in Bestseller Marketing Copy for Nonfiction Books you’ll also receive several FREE BONUSES and EXTRAS that are loaded with information that will help you sell as many books as possible.


How to Get Perfect Book Endorsements from Market Influencers

A $300 Value!

In addition to the five core modules in Bestseller Marketing Copy for Nonfiction Books, you’ll also receive two special bonus modules.

Special Bonus Module #1 shows you how to get perfect book endorsements from influential people in your market.

This special bonus module valued at $300 is actually an entire program in itself!

One of the ingredients to winning book marketing copy is endorsements from a celebrity, thought leader, expert or other "big name" your audience will recognize.

In this special bonus module I provide you with a "secret" method for obtaining the exact endorsement quotes you want from major influencers.

In fact, when you get this program, you might want to skip to this module so you can use the technique right away!

Here’s What Makes This Bonus Module So Special

This bonus module includes an in-depth interview with expert coach and consultant, Cloris Kylie, who is the author of the bestselling book, Beyond Influencer Marketing, and host of the Beyond Influencer Marketing podcast.

Cloris helps authors build long-term connections with influencers so they’ll share your message with their captive list of followers. This can help you sell a lot more books!

She provides an incredible wealth of information during this six-part interview. You’ll learn exactly how to:

1. Overcome roadblocks that prevent authors from getting influencer endorsements
2. Find the right influencers to write or approve an endorsement for your book
3. Pave the path that leads to asking for an endorsement
4. Maximize your chances of getting a “yes” when seeking an endorsement
5. Handle situations where influencers fail to respond to you
6. Leverage endorsements before and after your book launch

Here’s a Little Bonus Within this Bonus Module:

Each of my six video interview segments with Cloris are brief, so you’ll be able to digest the information she shares in short bursts of time when it’s convenient for you.


Casey’s Top 9 Copy Polishing Secrets

A $300 Value!

Good writing is rewriting, and great writing is rewriting …and rewriting some more.

In this special bonus module I show you how to refine and polish your copy to give it a professional shine.

Clients often ask me to “work my magic” when writing their book marketing copy. Just between you and me …it isn’t really magic or a “gift” I have.

Instead, it’s a deliberate process of steps I take to edit and polish the copy I write.

In this special bonus module I reveal my top nine insights into how I do this, so you can do the same with your book marketing copy – and make people think it’s magic.

MORE FREE BONUS Materials that Come with Your Program!

A $300 Value!

In addition to your two free special bonus modules, I’ve loaded Bestseller Marketing Copy for Nonfiction Books with even more bonus materials that include:

  • PDF files of all my PowerPoint presentation slides
  • PDF checklists based on my step-by-step writing instruction
  • Quick Tip Video: How to work with book designers
  • Quick Tip Video: How to repurpose your book marketing copy
  • Quick Tip Video: How to use bonuses to sell more books


Each module comes with a PDF file that provides you with template examples of book marketing materials I’ve written for other bestselling nonfiction books!

These templates alone are a tremendous added value!

24/7 On-Demand Access

“Working with Casey allowed me to clearly express the value in my book, and to create a compelling message for my perfect readers. I have received so many compliments on the back cover! If you’re thinking about publishing a book or want to sell more books, I highly suggest working with Casey so you can make a great impact and bring consistent revenue with your book.”

Cloris Kylie
Bestselling author of Beyond Influencer Marketing

To Sum It Up – Here’s Everything You Get

In a nutshell, here’s what you receive when you enroll in Bestseller Marketing Copy for Nonfiction Books.

Five core training modules that provide you with detailed step-by-step instruction on how to write your:

1. Website sales page
2. Back cover copy
3. Amazon description
4. Promotional eblasts
5. Author bio/about copy

Two FREE bonus modules:

Bonus Module #1: How to Get Perfect Book Endorsements from Market Influencers - $300 Value!
Bonus Module #2: Casey’s Top 9 Copy Polishing Secrets - $300 Value

Additional FREE bonus materials: $300 Value!

1. PDF files that contain numerous TEMPLATES and EXAMPLES
2. PDF files of all my PowerPoint presentation slides
3. PDF checklists based on my step-by-step writing instruction
4. Quick Tip Video: How to work with book designers
5. Quick Tip Video: How to repurpose your book marketing copy
6. Quick Tip Video: How to use free bonuses to sell more books

You Get All of This for a Much Lower Investment Than You Might Imagine!

“Casey is one of the most impressive people I have ever met. He is a brilliant copywriter that is more than capable of producing high-end results on any copy job from website, to video, to keynote speeches and more. More than that even, he is one of the most aware, heart-centered, kind, conscious, giving people I’ve ever met.”

Amber Vilhauer
NGNG Enterprises

Start Your Bestselling Journey Today!

Bestseller Marketing Copy for Nonfiction Books is as close as you can get to me being by your side as your write your book marketing materials.

However, if I actually did visit you in person to help you write your book marketing copy, it would cost you a few thousand dollars or more …and you might have to give me some snacks to keep me going!

However, when you enroll in Bestseller Marketing Copy for Nonfiction Books, you can get started and learn everything I know, plus get all the free bonuses listed above, for ONLY $297!

If you sell your book for $20, you’ll only have to sell 20 copies to recoup your investment.

Or you can upgrade to my special VIP level where you’ll receive my complete Bestseller Marketing Copy for Nonfiction Books program along with a live 90-minute consultation with me using Zoom video conferencing.

During this live online session I’ll review and critique the marketing copy you’ve written for your book based on my course instruction.

Both of these affordable options require only a small investment that will help you expand your reach, enhance your stature, and sell a lot more books!

Bestseller Marketing Copy for Nonfiction Books

How to Write Bestseller Marketing Copy for Your Nonfiction Book

I have over 25 years of experience writing persuasive marketing copy. And, I’ve written promotional copy for over three dozen books that have become Amazon bestsellers.

So, after all the hard work you put into writing your book, don't let it be published with poor marketing copy that costs you sales. That would be a shame.

Instead, take the first step on your bestselling journey today!

Tap into my expertise right now and learn everything I know about
writing great marketing copy for nonfiction books!

Writing book marketing copy is easier than you think. You can do this!

To your success,

Casey Demchak
Founder, Book Marketing Copy

24/7 On-Demand Access

P.S. Don’t forget, your program comes with a FREE bonus module that details how to get perfect book endorsements and build long-term relationships with key market influencers.

P.S.S. You’ll receive PDF example templates with each module that you can use as a guideline for writing engaging marketing copy that sells more books!

P.S.S.S You’ll receive lifetime online access to this program. This means you’ll automatically have access to module updates and any additional bonuses I add to the program over time!

24/7 On-Demand Access

Risk-Free 60-Day Guarantee

I want to eliminate any risk when you invest in Book Marketing Copy classes by including this risk-free guarantee.

If within the first 60 days of purchasing Bestseller Marketing Copy for Nonfiction Books you are not completely satisfied with the class, I’ll refund your purchase price – No questions asked.

Important Note: This program is intended to teach you valuable book marketing copywriting skills. Purchasing this program and learning the writing skills it teaches does not guarantee that your book will become a bestseller.