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In the meantime, browse through a few of my most recent blog posts!
Attach your book promotion to news and cultural events When I create book marketing copy for authors and business coaches there are always a few overarching points I emphasize in our strategy sessions. One of these points is that the ultimate goal of strong book...read more
Leverage this simple plan for gaining more fans When I write book marketing copy for authors and business coaches, our conversations always involve a discussion about the importance of having a solid author platform. In a nutshell, your platform is your visibility as...read more
Leverage this simple but powerful headline/subhead technique If you’re an author or business coach, you face one never-ending challenge when writing marketing copy for your books and online programs. Your challenge is this: Getting people to actually read your...read more
Discover the importance of writing you-directed copy! If you’re an author or coach who is selling books and programs, you’ve probably heard that the word free is the most powerful word in marketing. It’s usually associated with free consultations or free bonuses....read more