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Why Write Publish Profit 4.0 Is a Great Value for Authors
I specialize in writing book marketing copy, but I always have my eye out for other high-value resources that will give you the tools you need to sell more books, gain new fans, and make an impact. In this post, I want to tell you about one such resource that can be...
9 Secrets to Writing Great Back Cover Copy
The one aspect of a book marketing campaign authors ask me about the most is how to organize and write strong back cover copy - and for good reason. Every author knows the importance of a well-designed book cover can never be overstated. However, moments after being...
Audit Your Book Marketing Copy in 7 Simple Steps
Over the last several years I've worked on book marketing copy for over 100 authors. You'd think by now I'd have all the steps to writing effective book promotion copy down pat. But as I complete each project I always find myself asking ... "Did I miss something?"...