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Great book marketing copy revolves around this one key point I’ve written book marketing copy for more than 200 authors and business coaches. What I’ve noticed over the years is that many of them instinctively want to begin their marketing copy by describing what...read more
Never fail to leverage this vital editing technique! In my post last week, I revealed a basic, but powerful book marketing copy editing technique for authors and coaches. I stressed the importance of reading your marketing copy out loud when revising and polishing...read more
Never skip this step when revising your copy! The one common thread that runs through all the book marketing copy projects I’ve done for authors is that I’ve never dared show them the first drafts I’ve written of their promotional materials. Now, I think my first...read more