by Casey Demchak | Aug 25, 2015 | Copywriting Techniques
With very few exceptions, every successful piece of direct response sales writing I’ve ever seen is built around a special offer. The most powerful special offers urge you to take immediate action. This is done by setting a time limit on the offer. The strategy is...
by Casey Demchak | Jul 12, 2015 | Video Scripts
Over the past few years video on the web has gone from being a luxury item, to being a red-hot marketing tool—to being something visitors to your site simply expect. So give it to them! If you have a direct response landing page dedicated to your product or service,...
by Casey Demchak | Jun 27, 2015 | Copywriting Techniques
My favorite movie is, The Godfather. Has been for many decades now. So naturally I love the famous line from that film, “I’m gonna make ‘em an offer he can’t refuse.” It’s always a good idea to keep this line in mind when you’re writing special offer direct-response...
