Marketing: How to Make Big Happen!

Marketing: How to Make Big Happen!

I love to read motivational business books. And recently I read one that really knocks it out of the park. In fact, it’s had a huge impact on the marketing success of my Core Message Platform program.  So, I’ve decided to take a momentary break from my sales writing...
Direct Response: Let Them In on a Secret

Direct Response: Let Them In on a Secret

It’s pretty much a universal truth. We all want to be “in the know.” We want to feel like “insiders,” and we all have a fascination with going “behind the scenes” to get the skinny or the scoop.  Well, your prospects are no different. So leverage this in your direct...
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