by Casey Demchak | Dec 6, 2016 | Copywriting Techniques
I’ll admit it. I’ve been guilty of it when writing sales copy. And I’m sure you have too. So I make it an important point to cover when I perform a Core Message Audit™ for my clients. Why? Because I know it can be tempting. Extremely tempting. But do everything you...
by Casey Demchak | Nov 17, 2016 | Key Message Copy Platforms
I’ll admit it. The chance to write detailed descriptions of how a product works isn’t why I became a copywriter. Personally, I’d rather write engaging lead-generation and sales copy. However, when I am writing a Core Message Platform™ for a client, I never overlook...
by Casey Demchak | Nov 2, 2016 | Copywriting Techniques
It’s one of the most important steps I take when writing a client’s Core Message Platform™. Plus, it’s a lot of fun, although I always make it a point to think strategically – instead of trying to be overly zippy, witty, or clever. I’m referring to the section I...
by Casey Demchak | Oct 17, 2016 | Key Message Copy Platforms
In an earlier post I stepped out why a Core Message Platform™ is your marketing campaign’s secret weapon. In my follow-up post, I revealed how to structure and create a Core Message Platform™. Now it’s time to showcase the main benefits that come with developing a...
by Casey Demchak | Sep 29, 2016 | Key Message Copy Platforms
In my previous post, I made the case for why solid core message development is essential to the creation of your product’s identity, and to the success of every marketing campaign you execute for your product or service. I also revealed why a Core Message Platform™...
