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Marketing: 30-Second Pitches that Pop!

Marketing: 30-Second Pitches that Pop!

Start with a “hook.” And the best hook is a strong benefit statement that centers on the key takeaway people will gain from your book, program, or information product. Boom! How I just began this post is how you begin a 30-second pitch (or “elevator pitch”). You jump...
My Winning Sales Page Headline Writing Strategy!

My Winning Sales Page Headline Writing Strategy!

When I write marketing copy for coaches, speakers, and authors, the point I stress repeatedly to them is this: The most valuable real estate in any marketing piece you create is your headlines.  In fact, headline development is the most important aspect of strong...