by Casey Demchak | Dec 21, 2017 | Inspiration
The Think Big Part For professional coaches and speakers, strong message development is essential to book and online program marketing success. This is kind of a no-brainer. However, equally important to marketing success is your mindset. As a copywriter for coaches,...
by Casey Demchak | Dec 14, 2017 | Testimonials
In my day-to-day career copywriting for coaches and authors, the one question I receive on a continual basis is this: “How do I get good testimonial quotes for my books and programs when the people I want to get them from are so darn busy?” This is a good question,...
by Casey Demchak | Dec 6, 2017 | Copywriting Techniques
In my last post I described why old-school postcards are still a powerful marketing tool for books and online programs, and I detailed why authors, coaches and speakers should make them an important part of their marketing mix. In this post, I’m going to stay in old...
by Casey Demchak | Nov 1, 2017 | Copywriting Techniques
Digital marketing. Social media. Online discussion groups. The e-tools available today have revolutionized marketing books and online programs for coaches, speakers and authors. However, when copywriting for coaches, I often see one flaw in their core message...
by Casey Demchak | Oct 5, 2017 | Copywriting Techniques
Copywriting for coaches and speakers can be a challenge – especially when it’s time to write great things about yourself in e-mails your colleagues can use to market your products. However, it’s a skill you definitely want to acquire when developing a message platform...
