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Casey Demchak is an author and an
expert in writing high-impact marketing communication materials.
For the past 15 years, leading medical
companies and organizations in other industries have come to rely on Casey’s
strategic copywriting skills to craft direct response letters, SEO web site
copy, brochures, print ads, newsletters and more.
He is the author of the
e-books:
Mastering Fundamental Sales Writing Skills
Writing Dynamic Marketing Communication
Materials
Writing Powerful Public Relations Materials
Casey has also written these special reports:
Key Message Copy Platforms: The Secret Weapon
To
Increasing The Selling Power of B2B Marketing
Materials
Powerful B2B Headline Writing Secrets That Hook
Readers and Generate Leads
How To Write Sales Letters That Always
Grab and Persuade People
In addition, Casey has published several trade
journal articles in publications such as Credit Union News, The
Denver Business Journal, Advertising & Marketing Review
and The BMA Marcom Mirror.
He has also been the copywriter on seven
marketing communication projects that have won American Advertising Awards.
Casey has been quoted in Inside Direct
Mail magazine for his expertise in building corporate newsletter
programs; and samples of his work are featured in Steve Slaunwhite’s course
workbook, Secrets of Writing for the Business-to-Business Market.
Before he became an independent copywriter,
Casey held senior copywriting positions at two California-based medical
companies, Mentor Corporation and Cost Care, Inc. He also developed a public
relations program at International Plastic Cards in Los Angeles.
Casey holds a BA in communications from Loyola
Marymount University in Los Angeles, where he twice won the Samuel Z. Arkoff
award for screenwriting excellence.
Prior to his career as a copywriter, Casey
worked in Hollywood as a story analyst at Ron Howard/Anson Williams Productions.
His experience as a screenwriter and story
analyst give him an added dimension as a copywriter: the ability to tell a
product’s story in a tone that directly touches your target audience on an
emotional level.
When he’s not at his desk writing
cutting-edge copy for his clients, you can find Casey at the golf course or
enjoying Colorado’s numerous hiking and biking trails.
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Dear Marketing Colleague,
Does this situation sound familiar to you?
Your position requires that you either write or
oversee the creation of marketing materials that are crucial to selling your
products.
You have sound, competent business writing
skills, but you don’t know professional copywriting techniques that will give
your marketing materials the polish they need to generate more sales.
Well, I have a simple solution for you.
My reference guide, Essential Sales Writing
Secrets contains 158 pages of inside tips and strategies for writing a
complete range of marketing communication and public relations materials.
Its spiral-bound, soft cover format makes it
ideal for keeping on your desk within arms reach.
And, for less than what you’d pay a
consultant for a half hour of work, you’ll learn thousands of copywriting
tips, including:
- Easy-to-learn editing techniques that turn
rough drafts into professional drafts.
- Powerful headline writing tips that pull
readers into your body copy.
- Proven sales-generating formulas for writing
brochures, direct mail and print ads.
- Essential guidelines for writing
publicity-generating public relations materials.
- Expert advice about how to navigate your
copywriting through corporate approval systems.
- And
much more!
All this for
only $29.95!
Plus , it’s guaranteed.
Let’s get right to the point.
To make your marketing and PR materials stand
out in today’s crowded market, they need to be expertly written.
There’s simply no getting around it.
And to write marketing and PR copy like an
expert, you need to know what the experts know.
That’s exactly what you’ll learn in, Essential
Sales Writing Secrets.
Using multiple examples and very
straightforward language, I’ll teach you:
- How to master setups and payoffs, which is
the strategic connection between your headline and your first line of body copy.
- How to determine whether your print ads
should be “copy heavy” or “copy light.”
- Why simple words and short sentences sell.
- Which grammar rules are good to break.
- How using “fear” can be a great writing
strategy.
- Which sales writing mistakes you should
always avoid.
Bottom line, I’ll show you exactly how to
write a full range of marketing communication materials that:
- Grab people.
- Persuade people.
- Generate leads.
- Sell products.
Need to create high-end PR materials that
editors will want to publish, so you can generate loads of free publicity
for your products?
In Essential Sales Writing Secrets I
clearly explain:
- Critical press release writing tips and
formats.
- How to “shape” press release quotes for
greatest impact.
- The secret to sneaking a little “advertising”
sizzle into your press releases.
- How to write and plant feature stories in
trade publications.
- How to create feature story titles that
instantly grab the attention of editors and readers.
I’ll also give you step-by-step instructions
for writing and creating other important media kit items, such as:
- Backgrounders
- Biographies
- Fact sheets
- Question & Answer sheets
- Timelines
- Appointment releases
- Official statements
- Newsletters
All this for only
$29.95! Plus, it’s guaranteed.
Learning just
a few of the proven tips and strategies in this reference guide could be all it
takes to give your marketing program the polish it needs to generate more sales.
When you
purchase Essential Sales Writing Secrets, you will receive it in the mail
in seven to 10 business days along with your free bonus special
reports.
And remember, at only $29.95 you’re probably paying
pennies for every copywriting tip, technique and strategy you will soon be
learning.
Sincerely,
Casey Demchak
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Book: Essential Sales Writing Secrets
Pages: 158
Price $29.95
Format: Published in an 8 1/2 “ X 11” soft cover, spiral bound hard copy format.
Guarantee: Try this special report for 30 days. If you’re not
completely satisfied, I’ll refund your full purchase price, no questions asked.
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© Copyright 2009 Casey Demchak.
All rights reserved.
Casey Demchak
Copywriter & Consultant
10437 W. Hampden Ave. #202
Lakewood, CO 80227
(303) 697-4793
Privacy Policy / Refund Policy / Customer Service
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