Key Message Copy Platform

Key Message Copy Platforms: The Secret Weapon To Increasing The Selling Power of B2B Marketing Materials

This special report is filled with examples and includes concise tips for creating dynamic key message copy platforms that serve as the springboard for writing a full range of marketing communication materials.

Casey Demchak is an author and an expert in writing high-impact marketing communication materials.

For the past 15 years, leading medical companies and organizations in other industries have come to rely on Casey’s strategic copywriting skills to craft direct response letters, SEO web site copy, brochures, print ads, newsletters and more.

He is the author of the
e-books:

Mastering Fundamental Sales Writing Skills

Writing Dynamic Marketing Communication Materials

Writing Powerful Public Relations Materials

Casey has also written these special reports:

Key Message Copy Platforms: The Secret Weapon To Increasing The Selling Power of B2B Marketing Materials

Powerful B2B Headline Writing Secrets That Hook Readers and Generate Leads

How To Write Sales Letters That Always Grab and Persuade People

In addition, Casey has published several trade journal articles in publications such as Credit Union News, The Denver Business Journal, Advertising & Marketing Review and The BMA Marcom Mirror.

He has also been the copywriter on seven marketing communication projects that have won American Advertising Awards.

Casey has been quoted in Inside Direct Mail magazine for his expertise in building corporate newsletter programs; and samples of his work are featured in Steve Slaunwhite’s course workbook, Secrets of Writing for the Business-to-Business Market.

Before he became an independent copywriter, Casey held senior copywriting positions at two California-based medical companies, Mentor Corporation and Cost Care, Inc. He also developed a public relations program at International Plastic Cards in Los Angeles.

Casey holds a BA in communications from Loyola Marymount University in Los Angeles, where he twice won the Samuel Z. Arkoff award for screenwriting excellence.

Prior to his career as a copywriter, Casey worked in Hollywood as a story analyst at Ron Howard/Anson Williams Productions.

His experience as a screenwriter and story analyst give him an added dimension as a copywriter: the ability to tell a product’s story in a tone that directly touches your target audience on an emotional level.

When he’s not at his desk writing cutting-edge copy for his clients, you can find Casey at the golf course or enjoying Colorado’s numerous hiking and biking trails.

Dear Marketing Colleague,

It’s a simple fact.

When customers are presented with inconsistent or muddled marketing messages, they instinctively say, “no.”

However, creating consistent selling statements throughout your B2B materials can be difficult.

Especially when you’re under the gun to produce a sales letter by the end of the week and a brochure by the end of the month--not to mention a print ad that’s due ASAP.

So how do companies like Mentor Corporation, InHealth Technologies and BioCare Systems solve this problem?

Here’s their secret: They rely on comprehensive key message copy platforms that include a series of strong, benefit-driven statements about their products.

They then use their completed platform as a springboard for writing powerful marcom materials that have a consistent tone and message.

Want to put this powerful technique to work for you?

This special report teaches you how, and explains why this is a much more effective strategy than writing marcom pieces one at a time on a “make-it-up-as-you-go” basis.

And, it’s only $15.00! Plus, it’s guaranteed.

There’s really no getting around it.

If you want to have powerful B2B marketing campaigns, creating a strong key message copy platform is a must.

In Key Message Copy Platforms: The Secret Weapon To Increasing The Selling Power of B2B Marketing Materials, you’ll learn:

How to create benefit-driven key message statements. (with examples)
How to develop tag lines that people will remember. (with examples)
How to gather and craft testimonials from third-party experts that will do your selling for you. (with examples)
How to write strong product/market positioning statements.

But that’s just the beginning.

In nine pages this special report will also provide you the information
you need to:

Organize your key message copy platforms.
Write unique selling proposition statements.
Create emotional selling proposition statements.
Identify and list your product’s key features and benefits.
Write powerful benefit-driven key message statements.

All of these proven tips, or even just one of them, could give you the edge you need to take the copywriting in your marcom materials to a level that generates more leads and sales for your products.

All of this for only $15.00! Plus, it’s guaranteed.

Order right now and you can be putting the valuable information included in this special report to work for you tomorrow.

When you purchase Key Message Copy Platforms: The Secret Weapon to Increasing The Selling Power of B2B Marketing Materials, you’ll receive your special report as a PDF file via email in less than a day.

So why continue to make up the messaging in your marketing materials on the fly? It never works.

Buy this special report and learn how to develop a strong key message copy platform for each of your products and services.

And then use it as a springboard for creating a full range of marketing materials that have strong, consistent selling messages.

Why not put this dynamic tool to work for you right now?

Sincerely,

Casey Demchak

Special Report: Key Message Copy Platforms: The Secret Weapon To Increasing The Selling Power of B2B Marketing Materials

Pages: 9

Price $15.00

Format: Published in Adobe PDF (Portable Acrobat Format). If you don’t have Adobe Acrobat, you can download it here for free.

Guarantee: Try this special report for 30 days. If you’re not completely satisfied, I’ll refund your full purchase price, no questions asked.

Casey Demchak
Copywriter & Consultant
10437 W. Hampden Ave. #202
Lakewood, CO 80227
(303) 697-4793

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