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Casey Demchak
10437 W. Hampden Ave. #202
Lakewood, CO 80227
Phone: (303) 697-4793
Contact: Casey Demchak, Strategic Copywriting Solutions

Casey Demchak Publishes His New
Copywriting Book, Essential Sales Writing Secrets

DENVER, Colorado, February 20, 2006—Casey Demchak, an award-winning freelance copywriter based in Denver, has announced the publication of his new copywriting book, Essential Sales Writing Secrets. Published by Trafford Publishing, Essential Sales Writing Secrets is aimed at product, brand, and communication managers who must write or oversee the writing of marketing communications and public relations materials. The book offers persuasive copywriting tips that cover: print ads, brochures, press releases, sales letters, direct mail and more.

Mr. Demchak believes his copywriting book provides several benefits to marketing professionals. “Essential Sales Writing Secrets teaches persuasive copywriting tips using straightforward examples and easy-to-understand language.” He goes on to say, “Essential Sales Writing Secrets will provide readers with important skills and strategies needed to write effective marketing copy that educates, sells and persuades.”

Many marketing professionals have competent, formal writing skills, but don’t know the subtle nuances of writing a press release vs. a direct mailer vs. a brochure or sales letter. Essential Sales Writing Secrets is designed to provide marketing professionals with time-tested tips that can improve all of their marketing communications and public relations materials.

Essential Sales Writing Secrets (ISBN# 1-4120-6321-3) is a coil bound, 158-page copywriting book. It lists for $24.95 and is available through Trafford Publishing www.trafford.com, Amazon.com and Borders.com. The book also can be purchased from Casey Demchak at www.caseydemchak.com.

Casey Demchak is a Denver-based copywriter and consultant who specializes in writing high-impact B2B marketing communications.

For more information about Essential Sales Writing Secrets, please contact Casey Demchak at (303) 697-4793 or at casey@caseydemchak.com.