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	<title>Casey Demchak</title>
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	<description>Copywriting</description>
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		<title>How To Create Memorable Medical Product Tag Lines</title>
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		<pubDate>Sun, 08 Jan 2012 03:43:22 +0000</pubDate>
		<dc:creator>Casey Demchak</dc:creator>
				<category><![CDATA[Medical Product Tag Lines]]></category>

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		<description><![CDATA[The medical device and healthcare industries are not known for memorable product tag lines, but maybe this blog entry can help change that. It’s always an advantage to have a benefit-driven tag line that clients automatically link to your product, because it acts as a simple, strong selling statement for your brand. When developing tag [...]]]></description>
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		<title>How To Write Great Medical Device Product Descriptions</title>
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		<pubDate>Sun, 08 Jan 2012 03:39:25 +0000</pubDate>
		<dc:creator>Casey Demchak</dc:creator>
				<category><![CDATA[Medical Device Descriptions]]></category>

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		<description><![CDATA[Writing a strong description of your medical device is one of the most overlooked aspects of creating an effective medical marketing campaign. Don’t make this mistake. It’s also important that your product description is consistent throughout your marketing campaign. For example, if the way your product is described in your brochure is different than the [...]]]></description>
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		<title>How To Acquire and Leverage Physician Testimonials</title>
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		<pubDate>Sun, 08 Jan 2012 03:34:13 +0000</pubDate>
		<dc:creator>Casey Demchak</dc:creator>
				<category><![CDATA[Testimonials]]></category>

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		<description><![CDATA[In the medical industry, renowned physicians making strong statements in favor of your product or service will do more to influence the opinion of their peers than statements made by your company. For this simple reason, collecting testimonials from industry experts should always be an ongoing part of your marketing program. Several years ago I [...]]]></description>
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		<title>The Upward Trend In Online Healthcare “Shopping”</title>
		<link>http://www.caseydemchak.com/the-upward-trend-in-online-healthcare-%e2%80%9cshopping%e2%80%9d?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-upward-trend-in-online-healthcare-%25e2%2580%259cshopping%25e2%2580%259d</link>
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		<pubDate>Sun, 08 Jan 2012 03:29:30 +0000</pubDate>
		<dc:creator>Casey Demchak</dc:creator>
				<category><![CDATA[Healthcare Shopping Trends]]></category>

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		<description><![CDATA[While working on a white paper for a client last year, I came across some important statistics on healthcare “shopping” that really captured my attention. According to a study released by the Pew Research Center in February, 2011, 80% of all Internet users go online to research healthcare information. That’s a lot more than I [...]]]></description>
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		<title>How To Create a Two-way Dialogue With Prospective Patients</title>
		<link>http://www.caseydemchak.com/how-to-create-a-two-way-dialogue-with-prospective-patients?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=how-to-create-a-two-way-dialogue-with-prospective-patients</link>
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		<pubDate>Sun, 08 Jan 2012 03:24:37 +0000</pubDate>
		<dc:creator>Casey Demchak</dc:creator>
				<category><![CDATA[DTC Medical Marketing Programs]]></category>

		<guid isPermaLink="false">http://www.caseydemchak.com/?p=690</guid>
		<description><![CDATA[Direct-to-consumer (DTC) medical marketing programs are essential to device and healthcare companies. Why? Because when you engage prospective end-users before they visit physicians, they are more likely to ask about, or request, your product or service during consultations. When you craft messaging for DTC campaigns, it’s essential that you write in a conversational style that [...]]]></description>
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		<title>How To Organize and Write Case Studies</title>
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		<pubDate>Sun, 08 Jan 2012 03:21:05 +0000</pubDate>
		<dc:creator>Casey Demchak</dc:creator>
				<category><![CDATA[case studies]]></category>

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		<description><![CDATA[Case studies are a powerful marketing tool because they allow you to use the words of satisfied clients or patients to tell a moving, compelling story about your healthcare service or medical device. There’s no one formula for writing case studies, but here is one that I have used with great success during my 17-year [...]]]></description>
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