Ok, so you’ve written a killer sales letter or landing page and now you’re looking for a copywriting technique that will really help you close the deal.

To persuade your prospects to buy you’ve added a strong call to action that includes a limited-time special offer. Great.

To sweeten things, maybe you’ve included a really cool electronic bonus gift that prospects can download after ordering your product or service. Nice touch.

A money-back guarantee that takes the risk off of your prospects and puts it on you is also an essential sales writing technique—but maybe you’ve already thought of that.

However, a persuasive writing secret that often gets overlooked in sales writing is including a basic, but powerful value demonstration.

Your goal with a value demonstration is simple: You want to clearly explain to prospects how your product literally pays for itself and/or offers over-the-top value at an extremely reasonable price.

Here are two value demonstration examples. One is for a physical product (a DVD program), and one is for an online membership program.


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It is always a great idea to include value demonstrations in all your marketing materials when you’re trying to convince prospects that you are sincere about providing them with value that far exceeds their investment.

If you find these tips helpful, please share them with your crowd!

Want to learn more? Feel free to give me a call at (303) 697-4793.

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