He is the author of the book, Essential Sales Writing Secrets, and he has published several trade journal articles in publications such as Credit Union News, The Denver Business Journal, Advertising & Marketing Review and The BMA Marcom Mirror.

Casey has also been the copywriter on seven marketing communication projects that have won American Advertising Awards. He has been quoted in Inside Direct Mail magazine for his expertise in building corporate newsletter programs; and samples of his work are featured in Steve Slaunwhite’s course workbook, Secrets of Writing for the Business-to-Business Market.

Before he became an independent copywriter, Casey held senior copywriting positions at two California-based medical companies, Mentor Corporation and Cost Care, Inc. He also developed a public relations program at International Plastic Cards in Los Angeles.

Casey holds a BA in communications from Loyola Marymount University in Los Angeles, where he twice won the Samuel Z. Arkoff award for screenwriting excellence.

Prior to his career as a copywriter, Casey worked in Hollywood as a story analyst at Ron Howard/Anson Williams Productions. His experience as a screenwriter and story analyst give him an added dimension as a copywriter: the ability to tell a product’s story in a tone that directly touches your target audience on an emotional level.

When he’s not at his desk writing cutting-edge B2B copy for his clients, you can find Casey at the golf course or enjoying Colorado’s numerous hiking and biking trails.