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Casey Demchak

Casey Demchak

 

Casey Demchak is an author and an expert in writing high-impact B2B marketing communication materials. For the past 16 years, leading medical companies and organizations in other industries have come to rely on Casey’s strategic copywriting skills to craft direct response letters, SEO web site copy, brochures, print ads, newsletters and more.

Casey is best known for his innovative approach to creating key message platforms that serve as the springboard for writing a full array of marketing communications for your products.

He is the author of the book, Essential Sales Writing Secrets, and he has published several special reports and trade journal articles in publications such as Credit Union News, The Denver Business Journal, Advertising & Marketing Review and The BMA Marcom Mirror.

Casey is also host of the VoiceAmerica™ Business Internet radio talk show, Essential Marketing Secrets, which takes a fun, in-depth look at some of the hottest topics in marketing. His guests on the program include a dynamic range of thought leaders from the world of marketing communications.

Casey has also been the copywriter on seven marketing communication projects that have won American Advertising Awards. He has been quoted in Inside Direct Mail magazine for his expertise in building corporate newsletter programs; and samples of his work are featured in Steve Slaunwhite’s course workbook, Secrets of Writing for the Business-to-Business Market.

Before he became an independent copywriter, Casey held senior copywriting positions at two California-based medical companies, Mentor Corporation and Cost Care, Inc. He also developed a public relations program at International Plastic Cards in Los Angeles.

Casey holds a BA in communications from Loyola Marymount University in Los Angeles, where he twice won the Samuel Z. Arkoff award for screenwriting excellence.

Prior to his career as a copywriter, Casey worked in Hollywood as a story analyst at Ron Howard/Anson Williams Productions. His experience as a screenwriter and story analyst give him an added dimension as a copywriter: the ability to tell a product’s story in a tone that directly touches your target audience on an emotional level.

When he’s not at his desk writing cutting-edge B2B copy for his clients, you can find Casey enjoying Colorado’s numerous hiking and biking trails.

© Copyright 2009 Casey Demchak. All rights reserved.

Casey Demchak
Copywriter & Consultant
10437 W. Hampden Ave. #202
Lakewood, CO 80227
(303) 697-4793

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